Start with the visual brief
Enter a prompt or provide a reference image that defines the subject, setting, and purpose of the visual.
Create with Flux AI Image Generator from a prompt or reference image. Set the subject, setting, visual direction, and format, then produce image variants for your project.
Flux AI Image Generator helps you create generated image variants from a text prompt or reference image. It is designed for creators, marketers, and teams who need a specific visual result shaped by prompt detail, subject, setting, and output format.

Create an image online by moving from prompt or reference input to guided settings, generated variants, and final review.
Enter a prompt or provide a reference image that defines the subject, setting, and purpose of the visual.
Add prompt detail for mood, composition, visual direction, and any format needs tied to the destination.
Create the variants, compare the results, and choose the image that best fits the brief before making another pass if needed.
Use the creator to guide Flux text to image work with practical controls that help the image match your intended direction.

Describe the subject, scene, mood, and important visual cues so the output has a stronger creative brief to follow.

Set the look you want, from polished product scene to stylized illustration, by describing the visual direction in plain language.

Frame the image for its destination by considering crop, orientation, and format needs before you review the variants.
Create or use each result as a starting point for focused visual work across marketing, product, and illustration tasks.

Turn a detailed prompt into a visual concept when you need to explore a campaign, article, social post, or presentation direction.

Use a Flux image from a prompt to test product settings, backgrounds, and scene ideas before committing to a final shoot or design route.

Create visual references for characters, environments, editorial art, or style exploration as part of a broader illustration workflow.
Review each result before use so the image matches the brief, preserves important details, and fits the destination format.

Compare the image against the original goal, audience, and channel so the result supports the project brief.
Look closely at faces, objects, hands, text-like areas, and visual relationships that matter to the final use.
Check whether the crop, orientation, and format suit the destination before moving forward with the result.
These boundaries help set expectations before you create and review generated results.
Results can vary between attempts, especially when the prompt leaves the subject, setting, or style open to interpretation.
Small objects, text-like elements, and brand-specific cues should be checked closely before you use an image in a project.
Common questions about using Flux AI Image Generator for prompt-led image creation.
Start creating with a prompt or reference image, then review the generated variants for the visual direction your project needs.