Text-to-Video
Best when the idea is a new scene, metaphor, ad concept, or story beat that does not already exist as footage.
A practical guide for creators who need vertical videos, sharp hooks, fast iteration, and models that can turn prompts or images into short-form content.
There is no single best model for every Short. Choose based on the source material and the first second of the video.
Best when the idea is a new scene, metaphor, ad concept, or story beat that does not already exist as footage.
Best when you already have a strong character, product image, thumbnail, or brand visual to animate.
Best when you are repurposing a long video and need to identify moments worth turning into Shorts.
Best when quality, motion stability, duration, or cost tradeoffs matter before you generate variations.
Write prompts for mobile framing and retention. A good prompt is simple enough to read instantly on a phone.
9:16 vertical video, one centered subject, immediate visual tension, close-up opening, simple background, fast first movement.
9:16 product shot, clean background, hand interaction, one clear benefit, slow push-in, space for captions at top and bottom.
9:16 explainer scene, one concept shown visually, clear contrast between before and after, minimal clutter, caption-safe framing.
Takeaway from source video, one claim, one example, vertical framing, visual metaphor, ending with a question or next step.
Shorts are discovered in mobile feeds, so the workflow should optimize for clarity, fast comprehension, and packaging.
Use a summary or transcript to identify one point worth turning into a Short.
Draft multiple openings before generating visuals. The hook decides what the video must show.
Use 9:16 framing, one subject, simple motion, and caption-safe composition.
Prepare a short title, captions, thumbnail direction, and a related long-form video when relevant.
The best model is not just the prettiest. Shorts need speed, clarity, vertical framing, and a strong first second.
Use 9:16 framing and prompts that keep the subject centered for mobile viewing.
Start with the payoff or tension. A good AI video still needs a reason to keep watching.
Generate several variations of the same idea before choosing the best motion and opening frame.
Use cinematic models for polished scenes, motion-stable models for physical action, and image-to-video when you already have a strong thumbnail or character.
Use AI for speed, but keep the editorial decisions human.
Draft 5-10 opening lines before generating video. The visual should support the hook, not replace it.
Use 9:16, one clear subject, simple motion, and a specific camera instruction.
Add caption ideas, title options, thumbnail direction, and a CTA after choosing the best generation.
Use vertical framing, keep the title concise, and make sure the opening works without audio.
Common questions from Shorts creators
Plan, write, generate, and repurpose in one place
Start with the hook, then generate a vertical clip that earns the next second.