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30 个可复制的 AI 视频 Prompt:广告、Shorts 与讲解视频

复制 30 个适用于产品广告、TikTok、Reels、YouTube Shorts、讲解视频和图生视频的 AI 视频 Prompt;用写作公式快速改成你的产品版本。

2026年6月10日ClipCanva 编辑团队
30 个可复制的 AI 视频 Prompt:广告、Shorts 与讲解视频

简短结论:好的 AI 视频 prompt 不是越长越好,而是要讲清楚画面里有什么、镜头怎么动、产品哪些细节必须保持一致,以及模型不能乱加什么。 对产品广告、Shorts、TikTok 和讲解视频来说,清晰比华丽更重要。

可以先用这个公式:

场景 + 产品 + 目标用户 + 镜头方向 + 动作 + 光线 + 时长 + 画幅 + 限制条件。

示例:

Create a 7-second vertical product video for a matte black travel mug on a kitchen counter. Start with a close-up of steam rising from the lid, slowly dolly out to show a hand placing the mug beside a laptop, soft morning window light, realistic motion, clean background, no extra logos, keep the mug shape and color consistent.

如果你还没有脚本,可以先用 AI Script Generator 写 hook、卖点和分镜;如果已经有画面想法,可以直接试 AI Video GeneratorText to VideoImage to Video。需要更多方向时,也可以看 prompt ideas,再对比 Veo 3.1Kling 2.6 等模型页面里的工作流思路,然后用 Image to Video 测试最强方向。

最省重试次数的 prompt 写法

产品视频常见失败点通常不是模型完全不会做,而是 prompt 让模型自由发挥太多:产品变形、包装变了、场景太乱、镜头含糊、自动加了虚假卖点,或者一个 prompt 里塞了完整广告片。

先把范围压小:

  • 一个产品或一个主角。
  • 一个场景,不要同时换三四个地点。
  • 一个镜头运动,不要让模型一次完成整支广告。
  • 一个真实可见的卖点,不要让模型生成未经验证的承诺。
  • 一个明确画幅,比如 9:16 竖屏或 16:9 横屏。

最后加限制条件:

  • "Keep the product design, color, label, and proportions consistent."
  • "Do not add unreadable text, fake badges, fake awards, or extra logos."
  • "Use realistic hands and natural product scale."
  • "No medical, financial, or performance claims unless they are supplied by the brand."

下面的 30 个 prompt 可以直接复制。把方括号里的产品、场景、用户和卖点替换成你自己的即可。

30 个可复制的 AI 视频 Prompt

Product Reveal Prompts

1. 干净棚拍产品亮相

  • Use case: 适合产品页、落地页或广告测试的开场视觉。
  • Prompt:
Create a 6-second studio product reveal for [product]. Begin on a tight macro shot of [key material or texture], then slowly pull back to reveal the full product centered on a clean surface. Use softbox lighting, subtle shadow, realistic reflections, and a calm premium mood. Keep the product color, logo placement, label, and proportions consistent. Do not add extra text, fake awards, or new packaging.
  • Best for: 美妆、电子产品、水杯、配件、小家电、包装产品。
  • Change these details: 产品、材质、台面、光线氛围、画幅。

2. 开箱第一眼

  • Use case: 展示用户收到产品、打开包装时看到的真实感。
  • Prompt:
Create an 8-second vertical product video showing [product] being unboxed on a neat table. Start with the closed package, then show hands opening it and lifting the product into view. Use natural daylight, tidy background, realistic hand movement, and gentle camera stabilization. Keep packaging details believable and do not invent certifications or claims.
  • Best for: 订阅盒、护肤套装、数码配件、手作产品、样品包。
  • Change these details: 包装形式、手部动作、背景、买家场景。

3. 功能细节特写

  • Use case: 把一个具体功能变成可见证据。
  • Prompt:
Create a 7-second close-up product video for [product feature]. Show the camera moving from [detail 1] to [detail 2], then end on the full product in use. Use crisp focus, shallow depth of field, controlled motion, and realistic lighting. The product must remain the same size, color, and design throughout the clip. Avoid text overlays and avoid exaggerated performance claims.
  • Best for: 拉链、铰链、按键、布料纹理、接口、杯盖、肩带、防滑握把。
  • Change these details: 功能点、两个特写细节、使用环境、结束动作。

4. 极简背景主视觉

  • Use case: 想快速生成一条稳定的产品广告时,可以先从这个开始。
  • Prompt:
Generate a 5-second video of [product] standing upright as the hero object against a [background color or material] background. Use a slow clockwise camera orbit, soft realistic shadows, clean commercial lighting, and no other objects except [optional prop]. Keep the product exactly consistent across the entire shot. No floating text, no extra logos, no distorted edges.
  • Best for: 电商主图视频、商品列表、广告素材测试。
  • Change these details: 背景、镜头方向、辅助道具、时长。

5. 手持比例展示

  • Use case: 帮用户判断尺寸、重量感和实际使用比例。
  • Prompt:
Create a 6-second vertical video of a person holding [product] naturally in one hand, then placing it on [surface]. Use realistic scale, natural skin texture, soft indoor light, and a steady handheld camera feel. Keep the product shape, label, and color unchanged. Do not make the product larger than expected, and do not add new text or claims.
  • Best for: 小工具、瓶罐、包装、工具、配件、样品。
  • Change these details: 手势、台面、光线、产品角度。

Problem-Solution Product Ad Prompts

6. 从杂乱到清爽

  • Use case: 用不过度夸张的方式展示 before/after。
  • Prompt:
Create a 9-second vertical product ad for [product]. Start with [specific everyday problem] in a realistic home setting. Show the product being used once, then end with the scene looking calmer and easier to manage. Use natural lighting, believable motion, and a helpful tone. Do not show impossible results, fake reviews, or unsupported claims. Keep the product consistent in every shot.
  • Best for: 收纳、清洁、厨房、桌面、家居用品。
  • Change these details: 问题、房间、使用动作、最后结果。

7. 节省时间的工作流

  • Use case: 把「更省事」这个卖点变成看得见的动作。
  • Prompt:
Create an 8-second video showing how [product] helps [target user] finish [task] faster. Begin with the user struggling with the old way, transition to using the product, and end with a clear completed task. Use realistic pacing, clear hand actions, and a neutral documentary style. Do not include exact time savings unless supplied. Keep the product design and scale consistent.
  • Best for: 生产力工具、厨房备餐、旅行配件、创作者工具。
  • Change these details: 用户、任务、旧方法、完成状态。

8. 一个痛点,一个解决动作

  • Use case: 围绕一个明确顾虑做直接广告。
  • Prompt:
Create a 7-second product ad for [product] focused on [pain point]. Show the pain point visually in the first 2 seconds, then show [product] solving or reducing the issue through normal use. Use a clean, credible, everyday setting. Keep the product consistent, avoid dramatic exaggeration, and do not add medical, legal, or financial claims.
  • Best for: DTC 产品、B2B 工具、配件、家居产品。
  • Change these details: 痛点、买家类型、场景、安全表述。

9. 左右对比

  • Use case: 和旧方法对比,但不点名攻击竞品。
  • Prompt:
Create a 10-second split-screen product video. On the left, show [old method] causing [friction]. On the right, show [product] helping the user complete the same task more smoothly. Use neutral labels only if the tool supports clean readable text; otherwise keep the comparison visual. Do not include competitor names, fake metrics, or claims not provided.
  • Best for: 工具、收纳、软件流程、厨房产品、旅行产品。
  • Change these details: 旧方法、新动作、阻力点、使用场景。

10. 避免常见错误

  • Use case: 展示产品如何降低用户犯错或损坏的概率。
  • Prompt:
Create an 8-second video for [product] that shows [target user] avoiding [common mistake]. Start with a close-up of the risky or frustrating moment, then show the product being used correctly, ending with a stable, organized, or protected result. Use realistic motion and neutral lighting. Keep claims modest and visible. Do not invent safety certifications.
  • Best for: 保护壳、收纳、防护、流程工具、包装产品。
  • Change these details: 风险、用户、使用动作、最后状态。

UGC and Lifestyle Product Prompts

11. 创作者桌面 UGC

  • Use case: 做一条更自然、不像硬广的创作者短片。
  • Prompt:
Create a 9-second vertical UGC-style video of [creator type] using [product] at a desk. Start with a quick hand-held close-up, show one simple use moment, then end with the product beside [related object]. Use soft room light, slight natural camera movement, and an honest everyday feel. Keep the product consistent. Do not add fake captions, fake app screens, or unrealistic reactions.
  • Best for: 创作者工具、文具、数码配件、App、桌面产品。
  • Change these details: 创作者类型、桌面环境、关联物品、使用动作。

12. 早晨 routine 场景

  • Use case: 让产品自然进入用户日常习惯。
  • Prompt:
Create an 8-second lifestyle video showing [product] used during a calm morning routine. Begin with [routine action], show the product naturally entering the scene, and end with a relaxed finished moment. Use warm daylight, realistic hands, quiet background, and no exaggerated beauty or health claims. Keep the product packaging and color consistent.
  • Best for: 健康、杯具、护肤、计划本、厨房用品。
  • Change these details: routine 动作、房间、产品动作、氛围。

13. 户外生活方式

  • Use case: 把产品放进具体环境,但仍然控制产品一致性。
  • Prompt:
Create a 7-second outdoor lifestyle clip for [product]. Show [target user] placing the product in [outdoor context], using it once, then walking away or continuing the activity. Use natural light, realistic shadows, and wind movement if appropriate. Keep the product visible and consistent. Do not change the brand, add text, or create impossible weather effects.
  • Best for: 包袋、水杯、运动配件、旅行用品、户外装备。
  • Change these details: 户外环境、用户、产品动作、时间。

14. 不伪造评价的社交证明

  • Use case: 展示别人愿意试用或分享,但不编造五星好评。
  • Prompt:
Create an 8-second video of [product] being used by two people in a realistic setting. Show one person handing it to another, the second person using it correctly, and a natural positive reaction. Do not include star ratings, review quotes, or claims. Keep the scene believable, the product consistent, and the reaction subtle.
  • Best for: 可分享产品、办公工具、食品包装、礼品。
  • Change these details: 场景、人物、递交动作、反应程度。

15. Pack with me / Setup with me

  • Use case: 展示产品如何融入打包、整理或布置流程。
  • Prompt:
Create a 10-second vertical video in a "pack with me" style featuring [product]. Show hands placing [items] into [bag, box, desk, drawer, kit], with the product as the final useful item. Use top-down or 45-degree camera angle, clean natural light, and realistic pacing. Keep the product size and color consistent. Avoid clutter and avoid adding text unless clearly readable.
  • Best for: 旅行、收纳、美妆、工具、学生、办公产品。
  • Change these details: 物品、容器、镜头角度、买家场景。

YouTube Shorts and TikTok Hook Prompts

16. 前两秒好奇心 hook

  • Use case: 用一个真实但抓人的画面让用户继续看。
  • Prompt:
Create a 6-second vertical video for [product] with a strong visual hook in the first 2 seconds. Start with [surprising but truthful visual], then reveal the product being used to create or explain that moment. Use fast but clear motion, natural lighting, and a simple background. Keep the product consistent and avoid misleading claims.
  • Best for: Shorts、TikTok、Reels、广告开头。
  • Change these details: hook 画面、产品亮相、动作速度、背景。

17. Stop doing this 视觉模板

  • Use case: 做一个教育型短视频,引出更好的做法。
  • Prompt:
Create an 8-second vertical video showing [target user] doing [common mistake] with [old method], then switching to [product] for a cleaner result. Use a direct visual contrast, quick camera cuts, and realistic hand actions. Do not shame the user or exaggerate results. Keep the product design unchanged.
  • Best for: 教程、创作者建议、产品 demo、how-to 视频。
  • Change these details: 常见错误、旧方法、新动作、结果。

18. 三镜头产品故事

  • Use case: 给短视频广告一个清楚的最小结构。
  • Prompt:
Create a 9-second vertical video with three clear shots: Shot 1 shows [problem or desire], Shot 2 shows [product] in use, Shot 3 shows [finished result]. Use smooth transitions, bright natural lighting, and a simple background. Keep the product consistent in all shots. Do not add fake text, logos, or unsupported claims.
  • Best for: 大多数需要清晰表达的产品短视频。
  • Change these details: 三个镜头、时长、氛围、画幅。

19. POV 买家视角

  • Use case: 让观众代入「我正在用这个产品」。
  • Prompt:
Create a 7-second POV video from the perspective of [target buyer] using [product] for [situation]. Show hands reaching for the product, one clear use action, and the result from the viewer's point of view. Use realistic motion, stable framing, and natural light. Keep the product shape and label consistent. Avoid exaggerated reactions or claims.
  • Best for: 生活方式产品、App、配件、食品、旅行、工具。
  • Change these details: 买家、场景、手部动作、最后结果。

20. 迷你教程 hook

  • Use case: 做一条之后可以加字幕的短教程。
  • Prompt:
Create a 10-second vertical mini tutorial showing how to use [product] in three simple steps. Each step should be visually clear: [step 1], [step 2], [step 3]. Use close-up framing, steady camera movement, and realistic pacing. Do not generate unreadable on-screen text. Leave clean negative space for captions added later.
  • Best for: 教程 Shorts、onboarding、产品教育。
  • Change these details: 三个步骤、镜头角度、字幕留白、最后画面。

Explainer Video Prompts

21. 简单概念讲解

  • Use case: 说明产品做什么,但不让观众信息过载。
  • Prompt:
Create a 12-second explainer video for [product or service]. Use simple visual metaphors to show [problem], [how it works], and [final benefit]. Use clean motion, minimal props, consistent brand colors if provided, and a calm instructional tone. Avoid small unreadable text. Do not invent interface screens or performance numbers.
  • Best for: SaaS、AI 工具、服务、onboarding、B2B 产品。
  • Change these details: 问题、流程、收益、品牌色。

22. App 工作流讲解

  • Use case: 展示软件流程,同时避免生成假的后台数据。
  • Prompt:
Create a 10-second explainer video showing a person using [app or tool] to complete [task]. Use abstract but believable interface panels, cursor movement, and simple progress states. Keep text minimal and readable. Do not invent pricing, dashboard metrics, private data, or unsupported features. End with the completed task.
  • Best for: App、AI 工具、流程产品、dashboard。
  • Change these details: 任务、界面风格、用户类型、完成状态。

23. 抽象流程动画

  • Use case: 服务或流程不好实拍时,用抽象动画表达。
  • Prompt:
Create a 12-second abstract explainer showing [input] turning into [output] through [three-step process]. Use clean geometric shapes, soft motion, consistent colors, and a modern editorial style. Keep the visual simple enough to understand without narration. Avoid tiny text and avoid making technical claims not provided.
  • Best for: AI 服务、自动化、数据分析、物流、创意工作流。
  • Change these details: 输入、输出、三步流程、颜色。

24. 从混乱流程到清晰流程

  • Use case: 适合复杂 B2B 产品的高层讲解。
  • Prompt:
Create a 12-second video that starts with a visual map of [messy process or scattered assets], then shows [product or service] organizing everything into a clear flow. Use smooth motion, restrained colors, and a professional tone. Do not show private customer data or fake numbers. End with a clean organized view.
  • Best for: B2B 工具、运营软件、内容系统、项目管理工具。
  • Change these details: 混乱流程、整理后的流程、受众、视觉风格。

25. 适合配旁白的讲解视频

  • Use case: 先生成画面,再配 voiceover 或字幕。
  • Prompt:
Create a 15-second narration-ready explainer video about [topic]. Show calm supporting visuals for these beats: [beat 1], [beat 2], [beat 3]. Use slow camera movement, clear subject separation, and enough empty space for subtitles. Do not add your own captions. Keep the visuals accurate, modest, and easy to edit.
  • Best for: YouTube 讲解、课程片段、landing page 视频。
  • Change these details: 主题、旁白节奏、字幕区域、速度。

Image-to-Video Product Prompts

26. 产品图动起来

  • Use case: 在保持产品准确的前提下,让静态图产生动感。
  • Prompt:
Use the uploaded product image as the main reference. Create a 6-second video with a slow camera push-in and subtle realistic light movement. Keep the product shape, label, color, material, and proportions exactly consistent with the reference image. Do not change the packaging, add new text, or invent extra objects. Use [background style] and [aspect ratio].
  • Best for: 产品图、电商图、包装图。
  • Change these details: 背景、镜头运动、画幅、光线。

27. 参考图扩展成使用场景

  • Use case: 把产品图放进更真实的生活或工作场景。
  • Prompt:
Use the uploaded image of [product] as the exact product reference. Place it into a realistic [scene] where [target user] uses it naturally. Keep the product design identical to the reference image, including color, label, shape, and scale. Use gentle camera movement and natural lighting. Do not add claims, awards, or extra branding.
  • Best for: 生活方式广告、社媒素材、产品场景图。
  • Change these details: 场景、用户、动作、光线。

28. Packshot 变高级广告

  • Use case: 把普通白底图做成更有质感的商业素材。
  • Prompt:
Use the uploaded packshot as the exact reference. Create a 7-second premium product ad with a slow orbit around the product, soft highlight passing across the surface, and a clean studio background. Keep every visible product detail consistent. Do not alter the label, flavor, model number, logo, or package shape.
  • Best for: 美妆、食品、饮料、保健品、消费品。
  • Change these details: 棚拍背景、环绕方向、高光方式。

29. 产品图加使用道具

  • Use case: 加一点使用语境,但不让道具抢主角。
  • Prompt:
Use the uploaded product image as the main subject. Create a 7-second video where the product sits on [surface] with [two relevant props] nearby. Use a slow camera slide from left to right, realistic shadows, and a clean commercial composition. Keep the product unchanged and make props secondary. Do not let props cover the product or create confusing scale.
  • Best for: 产品页、Amazon 风格视频、落地页、广告素材。
  • Change these details: 台面、道具、镜头滑动、构图。

30. 给字幕留空间的 image-to-video

  • Use case: 生成之后还要加标题、卖点或字幕的短视频。
  • Prompt:
Use the uploaded image as the exact reference for [product]. Create an 8-second vertical video with the product on the lower third of the frame and clean empty space above for captions. Add subtle background motion and a gentle camera push-in. Keep the product unchanged, avoid unreadable generated text, and do not add new logos or claims.
  • Best for: TikTok、Reels、Shorts、广告剪辑、字幕型视频。
  • Change these details: 字幕区域、背景、镜头运动、时长。

如何适配 Canva AI、Veo、Kling、Runway 和 Sora

不同 AI 视频工具的参数、入口和能力会变化,所以这里不是官方使用说明,而是更通用的 prompt 改写方法。

  • Canva AI video workflows: 写得简单、干净、适合后期编辑。多强调留白、构图、清晰主体,少让模型直接生成复杂文字。重要标题、价格、CTA 更适合后面在 Canva 里加。
  • Veo-style text-to-video workflows: 把镜头语言说清楚:景别、机位、镜头运动、主体动作、环境、光线、时长。如果画面漂移,先缩短 prompt,减少场景变化。
  • Kling-style product or motion workflows: 重点写真实物理动作、相机运动和产品一致性。做产品视频时,image-to-video 通常比纯 text-to-video 更容易控制。
  • Runway-style editing workflows: 把生成和编辑拆开。先生成一个干净镜头,再用编辑能力做遮罩、延展、背景变化或修复。不要指望一个 prompt 直接完成多场景成片。
  • Sora-style workflows: 如果你当前可用的 Sora 工作流支持类似输入,也可以沿用同一套便携 brief:主体、动作、镜头、光线、时长、限制条件。由于访问方式和产品细节可能变化,正式生产前应查看当前工具文档。

最稳妥的做法,是把创意 brief 和模型设置分开。这样即使换工具,也不用从零重写。

Text-to-video 和 image-to-video 怎么选

工作流 适合什么时候 Prompt 重点 主要风险 更稳的写法
Text to video 从零探索概念、情绪、场景、hook 场景、主体、动作、镜头、光线、限制条件 产品形状、包装、文字、人物细节可能漂移 场景保持简单,不要要求精确品牌细节
Image to video 已有产品图、参考帧、人物、缩略图或品牌视觉 强调哪些必须和参考图一致,再加运动 产品、标签、手部、比例可能被改动 反复说明产品必须和参考图一致,动作先小一点
文字 + 参考图 既要创意方向,也要视觉一致性 参考图作为锚点,再补充场景和镜头 prompt 可能和参考图冲突 优先参考图,变化放在次要位置
编辑或延展 已有视频,只需要变化版本 描述一个明确改动,不要重写整支广告 过度编辑会产生 artifact 一次只改一个点,确认后再继续

如果产品必须长得准确,优先用 Image to Video。如果还在找方向,可以先用 Text to Video 探索,再把胜出的方向转成基于产品图的工作流。

常见 prompt 错误

一个 prompt 想做完整广告

30 秒广告包含 hook、产品证明、场景切换、字幕、offer 和 CTA。AI 视频模型通常更适合一次生成一个镜头。先拆分镜,再剪辑。

让模型自己发明卖点

不要写 "make it look award-winning" 或 "show it curing the problem"。应该展示真实可见的使用动作,把经过验证的卖点留到剪辑阶段添加。

要求太多屏幕文字

生成文字不稳定。更好的做法是给画面留白,在后期编辑里加字幕、价格、offer 和免责声明。

忘记产品一致性

只要产品准确性重要,就要重复限制:形状、颜色、logo、标签、材质、比例。要求更高时,用参考图或产品图。

混太多风格

"cinematic, UGC, luxury, anime, documentary, hyperreal, viral TikTok" 不是清晰方向。选一个主风格,再选一个镜头行为。

不考虑最终投放位置

产品页视频不该像嘈杂的社媒 hook;TikTok 视频也不适合慢吞吞的 16:9 产品环绕。先决定视频会出现在哪里,再写 prompt。

更稳的产品视频工作流

  1. 用一句话写清楚用户问题或产品卖点。
  2. 拆成三镜头:问题、产品、结果。
  3. 每个镜头单独生成。
  4. 每条生成结果只保留最好的 2 到 4 秒。
  5. 在剪辑里加字幕、证明点和 CTA。
  6. 导出 9:16、1:1、16:9 前,先确认构图仍然成立。

ClipCanva 更适合这种可迁移的工作流:先写脚本,再生成视觉方向,对比不同模型输出,最后剪辑成片,而不是把所有希望压在一个完美 prompt 上。

FAQ

Canva AI video prompt 应该怎么写?

写短一点、视觉化一点、方便后期编辑。说明产品、场景、镜头运动、光线、时长,以及哪些细节必须保持一致。重要文字建议后期在 Canva 里加,不要完全依赖视频模型生成。

产品视频 prompt 必须包含什么?

至少包含产品、目标用户、使用场景、可见动作、镜头方向、光线、时长、画幅和限制条件。例如:"Keep the product label, color, shape, and scale consistent. Do not add fake claims or extra logos."

如何让 AI 视频里的产品保持一致?

准确性重要时,优先用 image-to-video。上传清晰产品图,再明确告诉模型包装、标签、形状、颜色、材质、比例都不能变。刚开始动作不要太大,先找到稳定结果。

Text-to-video 和 image-to-video 哪个更适合产品广告?

Text-to-video 适合早期找方向、测 hook 和场景氛围。Image-to-video 更适合产品必须和实物一致的广告镜头。很多产品广告工作流是先用 text-to-video 找创意,再用产品图生成最终镜头。

一条广告应该测试几个 prompt?

至少测试三个方向:产品亮相、问题解决、生活方式或 UGC 场景。每个版本都保留同样的产品一致性限制,这样你比较的是创意方向,而不是随机变形。

这些 prompt 能用于 Veo、Kling、Runway、Sora 或其他工具吗?

可以作为起始 brief。不同工具对运动、参考图、时长和编辑控制的理解会不同,所以保留核心结构,再根据你使用的平台调整具体参数。