Add the campaign brief
Enter the product, audience, and offer brief, including the promise, proof points, and any required wording.
Ad script planning
Plan with the AI Ad Script Generator
Plan a written ad draft from your product, audience, and offer brief. Use the AI Ad Script Generator to shape hooks, proof points, the offer, and a clear closing ask before you record or generate video elsewhere.
Start with a product, audience, and offer briefAdjust format, runtime, tone, audience, and closing actionInspect the hook, proof, offer, and closing ask before production
What the AI Ad Script Generator Does
The AI Ad Script Generator is a planning tool for writing an ad script before production. It turns a product, audience, and offer brief into a structured draft you can inspect, revise, and use as a guide for recording or later video creation.
- Input
- Product, audience, offer, and proof from the brief
- Output
- A written ad plan with hooks, proof, offer, and a close.
- Best for
- Creators who need a structured ad script before filming
How to Plan a Video Ad
Move from brief to reviewable ad structure in a few planning steps.
Set the planning controls
Choose the ad format, runtime, tone, audience, and closing action so the plan fits the intended placement.
Inspect and revise
Review the video ad script structure, then edit the hooks, proof, offer, and closing ask before production.
What the Draft Contains
The planner returns an offer-focused ad draft organized for quick review before production.
Opening hooks
Multiple opening angles help you compare which hook best fits the audience problem, desire, or objection.
Proof points
Proof lines summarize reasons to believe, such as features, use cases, or supporting details supplied in the brief.
Offer framing and closing ask
The offer section frames what viewers get, why it matters now, and how it connects to the ad promise.
Controls That Change the Draft
Tune the draft around the ad you need to write, not around a generic template.
Choose the format
Choose a format that matches where the ad will appear, such as a short product pitch, offer spot, or retargeting message.
Set the runtime
Set the intended runtime so the planner can keep the number of lines and beats realistic for the spot length.
Tone and audience fit
Pick a tone that fits the brand and audience, from direct and punchy to warm, practical, or premium.
What Creators Use the AI Ad Script Generator For
Use the planner when you need a script that turns an offer into a clear spoken or on-screen ad structure.
Product ads
Plan a video ad script that introduces a product, explains the key benefit, and ends with a direct next step.
Open the script planner
Offer spots
Write an offer-focused ad draft around a launch, discount, bundle, trial, or seasonal reason to act.
Open the script planner
Retargeting spots
Shape a script for viewers who already know the brand, with more emphasis on proof, objection handling, and the closing action.
Open the script plannerReview the Draft Before You Record
Before recording, inspect the draft for message focus and production fit.
Hook fit
Check whether the hook matches the audience’s pain point, desire, awareness level, or reason to pay attention.
Scene count
Inspect whether the number of beats or scenes fits the selected runtime without feeling rushed.
One closing ask
Confirm the script ends with one closing ask, so the viewer is not given competing next steps.
AI Ad Script Generator Limits
Use the planner as a writing aid, then verify and refine the draft before using it in a campaign.
Written planning only
The result is a written draft only. It does not record footage, render video, place ads, or create finished creative assets.
Claims need review
Product claims, testimonials, discounts, availability, and performance statements need verification before publication.
AI Ad Script Generator FAQ
Answers to common planning questions before you use the page.
Does the AI Ad Script Generator make the finished video?
No. The AI Ad Script Generator plans a written draft. You can inspect the script structure and then record, edit, or create the video in your own workflow.
What should I put in the brief?
Include the product, audience, offer, proof points, and any required closing action. A more specific brief usually makes the video ad script easier to review.
Is it free to use?
Any free availability depends on the current ClipCanva product experience and is not promised by this page. Use the planner according to the access shown in the app.
Can I use it for offer-focused ads?
Yes. You can use it to plan an offer-focused ad draft for product ads, offer spots, and retargeting spots, then edit claims and wording before production.
Plan with the AI Ad Script Generator
Bring your product, audience, and offer brief, then plan with the AI Ad Script Generator and review the written ad structure before you produce the video.